About Us

Meet the Brand that Goes Against the Grain

Welcome to Against the Grain, where we’ve replaced the boring bowl with bold meals. Let’s fuel the revolution and finally feed pets the way they deserve.

From Our Family to Yours

Twins and lifelong animal lovers, Brett and Chelsea founded Against the Grain to set a new standard in pet food. From sourcing the cleanest ingredients to overseeing every batch, they ensure each can delivers uncompromising quality. For them, it’s about adding a touch of love to every bite.

Two people stand on a city balcony holding HiBio drink products with tall glass buildings in the background.

A woman pours canned dog food into a bowl for a light brown dog standing nearby. Several cans of dog food are stacked on a small table. Abstract art hangs on the wall behind them.

Bags of HiBio freeze-dried raw meat pet food in various flavors, including chicken and beef, are displayed on glass tables indoors.

Two people sit outdoors with two large dogs, each dog resting beside a bag of HiBio dog food. Trees and greenery are visible in the background.

A person in a pink sweater serves canned dog food into a bowl for a dog, with various canned dog food flavors displayed nearby.

Values That Get Our Tails Wagging

Purpose-Driven Approach

We reimagine pet food. Every recipe, process, and ingredient is built around one question: What’s the absolute best food we can create for our pets and yours?

Cleaner Ingredients

Our meals feature 85–100% meat, wild-caught fish, and vibrant vegetables, always GMO-free, grain-free, and free from artificial additives.

Bold Flavors

Where personality meets flavors – we are bold and we want our foods to be too. From hand-pulled meats to inventive seafood blends, our recipes bring fun and creativity to every meal.

Sustainability & Responsibility

We care about pets and the planet. Our packaging is recyclable and ingredients are ethically sourced, proving that bold nutrition can also be responsible.